Grupo YAGO is a Peruvian company that started its operations in 2002 when it obtained the distribution of the Breitling watch brand for the Peruvian market.

In 2004 and with the representation of several watch brands of the Swatch Group, Richemont Group and jewelry of the most recognized brands worldwide, the first commercial brand of the Group was created. G&G Joyeros, thus consolidating what would become the first Business Unit (BU) of the Group.

G&G Joyeros inaugurated its first boutique in the Miraflores District in the city of Lima and with it the project to develop the luxury street of Peru: Santa Cruz Avenue. In 2006, already with a better knowledge of the market and with five new boutiques, the Group decided to start a new UN focused on home decoration, family gifts and bridal lists and with it a second commercial brand, G&G Home, was born. At that time, the commercial offices that would later be consolidated as the corporate offices of the Group were also inaugurated.

The year 2016 marked a milestone in the history of the Group as it was decided to strengthen the human team and develop new UN to enter to compete in the Fashion and Lifestyle segments and start commercial expansion in its own retail business and that of third parties nationwide.

By 2017 and with the national distribution of the Riedel brand, a new UN was launched to meet the needs of Hotels, Restaurants and Catering Services. The expansion and consolidation of the Group continued in the following years with the development of new UNs aimed at serving the Beauty segments.

With the arrival of Covid 19 in 2020, the opportunity arose to enter a new sales channel and the Group was quick to develop three e-commerce platforms for the sale of its main brands: G&G Joyeros, G&G Home and IF Store, the latter to market UN products that did not have their own boutique at the time.

Grupo YAGO currently has four own-brand boutiques: G&G Joyeros Miraflores, G&G Joyeros CC Jockey Plaza, G&G Home Miraflores and IF Store Miraflores; six exclusive brand boutiques: Breitling, Tiffany & Co., Montblanc Miraflores, Montblanc CC Jockey Plaza, Tissot CC Jockey Plaza and Assouline Miraflores; it represents more than 200 brands and serves more than 150 points of sale nationwide.

A team of 110 employees supports the different business units in the areas of Sales, Marketing, Logistics and Imports, Accounting and Finance, Operations, Distribution, After Sales Service and Human Resources.